Job Purpose

At Panera, social media is more than content, it’s how we show up in culture, build community, and bring our brand to life in real time.

As Social Media Manager, you will play a pivotal role in shaping Panera’s voice and presence across social platforms, driving innovation, and fostering a sense of community for our fans and followers.

This role requires a blend of strategic thinking, cultural fluency, and fast-moving execution. You’ll be responsible for shaping our voice across platforms, identifying trends worth acting on, and bringing ideas to life in ways that feel timely, relevant, and unmistakably Panera.

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

1. Content Strategy & Creation