The Chinese Media Group is seeking a highly motivated Social Media Specialist to join its Shin Min team. The core responsibilities are to work closely with Editor/Supervisors to define the overall direction for the social media platform to reach out to new audiences, track and monitor performance of social media content and to independently produce short video content/posts for social media as required.

Responsibilities

• Take ownership of overall social media platform strategy (with an emphasis on Facebook, Instagram, Tiktok) in consultation with the Shin Min team e.g. identifying clear content pillars, format and tone.
• Develop posting frameworks for Shin Min, create SOPs and standardised templates for short reels, carousels etc
• Train team on using templates and applying platform rules.
• Stay updated on the latest trends and best practices for various social media platforms and work with the team to experiment ...