Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Conduct competitive analysis and identify industry and social media platform trends.
• Develop content calendars and ensure consistent brand messaging.
• Write compelling captions for social media posts and advertisements.
• Monitor social media channels and respond to comments.
• Plan and execute social media campaigns, including paid advertising.
• Monitor campaign performance and optimize for maximum ROI.
• Track and report on campaign results.
• Analyze social media metrics and generate reports on performance.
• Utilize social media analytics tools and reporting platforms.
• Adapt social media strategies to reflect changes in the digital landscape.
• Collaborate with marketing, sales, and other departments.
• Work with designers and video editors to create visual content.