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🥝 Sr. Director, BU TR/SW, Brand adidas

adidas | South Korea, South Korea | Posted June 27, 2026

Job Description

Purpose & Overall Relevance for the Organization:
 
•    Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs)
 
Key Responsibilities:
 
•    Drive & develop 3-5 year category ambition plan based on adidas Korea ambition & overall adidas BU process (in collaboration with Global)
•    Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand 
•    Deliver financial expectations set out in the BU / IBP across all channels and countries
•    Set & monitor Korea pricing corridor for category range
•    Define & implement Korea country & channels allocation for global allocated products
•    Define category CI and lead the communication with Gl...

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