The Senior Marketing Analyst is responsible for executing marketing performance reporting, campaign measurement, and customer analytics to support the Marketing organization. This role owns the delivery of accurate, timely, and consistent reporting across assigned channels, promotions, and initiatives. Working under the direction of the Manager, Marketing Analytics, the Senior Marketing Analyst evaluates performance results, identifies meaningful trends and variances, and ensures data integrity across dashboards and reporting outputs. This role emphasizes analytical rigor, execution reliability, and strong ownership of reporting quality and measurement standards. The role leverages AI tools as part of the analytical workflow to improve efficiency, support data validation, and accelerate development of queries, reporting, and documentation, while maintaining full accountability for output accuracy.

Duties and Responsibilities

• Own recurring marketing pe...