PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: 

• To drive brand and consumer experience by managing a high-volume, strategically positioned Brand Flagship store that represents the adidas brand and product in the most impactful way 

• To work in close collaboration with both the Market and Global teams to shape the strategic direction of the Brand Flagship concept in the Market 

• To lead the Store Management Team in providing an outstanding consumer experience while maintaining high operational and brand standards. 

• To drive store profitability by meeting or exceeding store sales and profit targets 

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