Why does this job exist and why is it critical?

• Develop and execute channel sales strategies, setting clear objectives (revenue, partner recruitment) and tracking performance using KPIs and CRM systems (eg SalesForce) to achieve SMB overall revenue goals.
• Recruit, build, and nurture strong, collaborative relationships with SMB channel partners, providing tailored support, training, resources, and prompt conflict resolution to foster trust.
• Utilise data analytics to monitor channel performance, identify trends, and make informed decisions to optimise strategies, partner incentives, and overall channel effectiveness.
• Enable partners by effectively communicating product updates, market insights, and best practices; ensuring they are well‑equipped and empowered to sell Maxis mobile, broadband and fixed solutions successfully.
• Proactively identify and solve channel‑related challenges, developing contingency plans and adapting strategie...