Are you curious about consumer behavior, trends, and shifts in culture?

In this role you will build audience insights and inspiration, diving into the world of kids, capturing the latest global conversations and trends, and turning them into inspiring thought starters for our teams working with Kids Engagement across channels.

You will be working at the heart of the LEGO Group focusing on understanding our consumers and bringing their point of view and preferences into our daily work. 

Core Responsibilities

Consumer immersion:

• Conducting desk research on kids culture
• Setting up surveys to collect input from kids on various topics

Communication & Coordination:

• Responsible for planning and publishing newsletters
• Preparing thought-provoking inspiration – e.g. presentations and videos
• Pla...