Join The Globe and Mail as a Database Marketing Analyst in a hybrid position. Utilize your skills in SQL and customer data platforms to fuel impactful marketing campaigns.
This role focuses on leveraging data analytics to support subscriber growth initiatives. You will build audience segments and implement automated workflows to enhance customer experiences across various channels. Your work will be pivotal in driving effective marketing strategies that resonate with subscribers.
Key Responsibilities:
• Execute data-driven marketing campaigns effectively
• Maintain audience segmentation and data quality
• Support subscriber contact strategies from design to execution
• Conduct performance analysis and optimize strategies
• Collaborate with application development teams for campaign success
Requirements:
• Bachelor’s in Database Marketing or related field
• 3-5 years in database analytics roles
• Proficiency in SQL and CRM systems
• Experience with bi...