The Trade & Business Development Executive supports the execution of commercial strategies across retail channels to drive revenue growth, brand visibility, and in-store excellence. This role works closely with sales, marketing, and supply chain management teams to ensure effective retail execution, strong promotional performance, and disciplined commercial processes. The incumbent will be hands-on in managing day-to-day trade activities, coordinating promotions, and supporting key account initiatives.

Trade Marketing Planning and Implementation

• Support the development and execution of marketing activation plans aligned with brand and sales objectives
• Implement channel strategies based on the marketing calendar
• Work with the marketing team on new product launches, campaigns, and events
• Plan and execute trade activations (e.g. baby fairs, retailer pop-ups)
• Conduct store visits to assess bran...