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🥝 Trade Marketing Specialist

Brown-Forman | Warsaw, Poland | Posted June 22, 2026

Job Description

Quote from Hiring Manager
This position will be focused on strengthening our position by developing compelling activities able to turn brand choices into purchases.

**What You Can Expect**

● Activity Planning: Contribute to the preparation of a 12-month activity calendar and support the 4Ps through detailed analysis.

● Market & Customer Insights: Advise on customer and channel understanding, co-create customer plans, and identify new market opportunities.
● Sales Collaboration: Work closely with the Sales Team and Key Account Managers to turn selling stories into effective sales tools and execute contractual provisions.

● POSM & Activations: Lead the development, production, and distribution of POSM materials, and manage in-store consumer activations.
● Communication & Budget Management: Ensure proper communication with the Sales Team and trade partners, track trade-related spending, and manage document flow related to trade activities.
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