Description

For more than a century, the United Way of Greater Rochester and the Finger Lakes (“UWROCFLX” or “the agency”) has been “on a mission to mobilize the goodwill and resources of our community so that everyone can thrive” (). The agency plays a central role in strengthening the nonprofit ecosystem and improving quality of life across the region. Following a multi-county merger in 2021 and the continued expansion of innovative, community-based initiatives, UWROCFLX has emerged as one of the most robust and forward-looking United Ways in the country. With seventy employees and approximately $32 million in annual revenue, the organization combines scale, agility, and deep local credibility.

Serving Genesee, Livingston, Monroe, Ontario, Wayne, and Wyoming counties—more than 5,100 square miles—UWROCFLX bridges urban, suburban, and rural communities. This regional footprint enables the organization to mobilize thousands of donors and more than eight...