Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion. The Malaysia division currently operates 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment, offering over 70 leading authentic global sports brands. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.