Our client is a large, international business that connects specialist communities with knowledge, helping them learn, grow, and make better decisions through live and on‑demand events, digital and data‑driven services, and research. With over 10,000 colleagues across 30 countries and a strong reputation as an excellent place to work.
This role will lead and define excellence in product marketing across the organisation.
Initially, the focus will be on supporting a major transformation workstream aimed at modernising marketing capability. The VP will lead the development and execution of product marketing strategies focused on driving paid attendee growth across a defined portfolio of events.
You will craft compelling value propositions that convert prospects into paid attendees, optimise the attendee journey, and collaborate with marketing teams to maximise revenue from event offerings. Operating at the intersec...