Join Wave as a Senior Manager, spearheading product marketing efforts aimed at small business empowerment. Lead and inspire a team to execute go-to-market strategies effectively.
In this pivotal role, you will shape the marketing strategy while guiding Product Marketing Managers. Your expertise in effective messaging will directly influence product positioning and help in crafting data-driven milestones with product and growth teams. Ensure that small businesses receive the value they need through impactful marketing initiatives.
Key Responsibilities:
• Mentor Product Marketing Managers across various product lines
• Define strategies and prioritize marketing initiatives
• Set standards for impactful messaging and product positioning
• Analyze metrics to refine marketing tactics
• Develop customer-focused campaigns to increase conversions
Requirements:
• 7-10+ years of direct SaaS product marketing experience
• Leadership experience in product-led organiza...