Web & Digital Performance Analytics

• Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.


• Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.


• Provide regular and ad hoc performance reports with clear business insights.


• Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.
  

   

  
  

  User Behaviour & Journey Analysis

  
  


• Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.


• Perform cohort, segmentation, and path analysis to understand customer behaviour.


• Support UX and product teams with behavioural insights to improve usability and experience.
  

   

  
  

  Data-Driven Optimisation

  
  


• Support A/B and mul...