VIA Rail is seeking a Web Analyst Specialist to elevate its digital presence. This role focuses on leveraging Google Analytics 4 for data-driven optimizations and insights.
As a Web Analyst Specialist reporting to the Digital Marketing Director, you will analyze web data and drive informed business decisions. Your experience with Google Analytics and data visualization will aid in maximizing website performance and enhancing user experience. Collaboration with cross-functional teams will be key to translating complex data into actionable strategies.
Key Responsibilities:
• Monitor website traffic using Google Analytics and Power BI
• Develop dashboards to track KPIs and user behavior
• Identify data trends and anomalies
• Collaborate with teams to enhance website performance
• Conduct A/B tests to validate optimization strategies
Requirements:
• Bachelor's degree in Marketing, Business, or Statistics
• 3-5 years of web analytics experience with Google Anal...