WEB EXPERIENCE + ANALYTICS LEAD

Passion, Inc.

OBJECTIVE

The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every website experience is optimized for discoverability, engagement, and marketing impact. Rather than serving as the primary developer, this individual manages website initiatives across Webflow, WordPress, and other platforms, working with designers, marketers, and developer partners to execute high-quality digital experiences.

This role also leads web analytics, tracking infrastructure, SEO, and emerging AEO strategies, ensuring Passion's websites are measurable, discoverable, and continuously improving


ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Web Analytics & Tracking Infrastructure

+ Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools.

+ Design and maintain a scalab...