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Description & Requirements
Reporting to the Senior Creative Strategist, the Content Specialistis a food obsessed contentstrategist who is always looking for new inspiration. They keep up with the latest trends byfollowing their favourite brands, influencers and chefs across all social channels.
The Content Specialist will shape and build the brand community and develop creative for various platforms. The Content Specialist will ensure creative resonates with our audiences across various platforms for the iconic Kiwi brands.
The Content Specialistwill live and breathe social media and be able to identifynew trends before they take off. They will be able to confidently concept and pitch insight-driven creative ideas to a wide variety of stakeholders. They’ll have a keen eye for how to meaningfully insert Kraft Heinz products into cultural moments and understand consumer attitudes to improve user experience with more personalized content on our owned platforms.
They will expand their content ideation into all digital channels including web, where a core focus will be on improving the Food In a Minute experience across all brand touchpoints (website, newsletter, social media).
Responsibilities:
Develop and implement a comprehensive content strategy aligned with broader Wattie’s and Food in a Minute strategy
Lead content ideation sessions with Masterbrand teams and agencies
Brief production teams with culturally relevant proactive and reactive contentfor digital platforms (Social, Web and Email)
Collaborate with internal and external production teams to ensure creative is fit for format for various channels
Own social media community management and actively find opportunities to engage with our audience
Develop and own social media content calendar ensuring timely delivery across each platformfor Masterbrands
Commission new and exciting recipes led by consumer-first insights and cooking trends Identify social trends using consumer insight + social media platforms to create new content ideas to sell into the brands
Understanding of basic UX/UI to provide recommendations on how to improve our branded websites with a focus on Food In a Minute
Collaborate with Campaign Executive to execute the annual Masterbrand Activation plan and identify paid/earned media opportunities
Collaborate with Digital Marketing Specialist to translate data into effective digital content strategies
Support annual budgeting, quarterly forecasting and manage monthly A&P spend
About you:
3+ years of working experience in content strategy
2+ years’ experience with social media
2+ years’ experience with website content creation
1+ year’s experiencewith forecasting spend and budgets
Experienced in managing senior stakeholders
Love for all things social media
Confident in challenging the status quo and trying new things
Ability to multitask and manage multiple projects at once
Articulate and concise in verbal and written communication
Ability to confidently present ideas
FMCG experience preferred but not required
Understanding of paid, owned and earned channels preferred but not required
About us:
#LI-DNI
Great News! We've discovered an exciting live job opportunity for a Content Specialist position in Auckland. This job is currently open for hiring/recruiting by Heinz Wattie's, exclusively for you at NZ Jobs. Feel free to download the job details here.
The work culture at Heinz Wattie's must adhere to the Ethics of Work Culture as described in the Ethical framework of the UN Charter. You can gain more insights into their local workplace environment by exploring their jobs Heinz Wattie's and also by visiting their official website through Google.
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Yes, we found live job(s) for Heinz Wattie's in Auckland.
Content Specialist jobs are available in New Zealand.
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The average salary range for Content Specialist in Auckland varies, but the standard pay scale is rated "Standard" in Auckland. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively.
To apply for a job at Heinz Wattie's follow the application process following the "Apply Now" button at NZ Jobs and also you can visit Heinz Wattie's official career page and follow their application process.
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