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From nightclubs, bars and music festivals to quick service restaurants, cafes and pubs: On Premise is where the magic happens. It is a unique environment where people end up with an ice-cold can of Red Bull in their hand...
Working closely with the wider On Premise team, you will create and execute the National On Premise trade, consumer & industry marketing strategies. You will play a crucial role in differentiating Red Bull from our competition, ensuring we “Look Like #1” throughout the On-Premise universe by delivering impactful marketing initiatives that drive product relevance and consumption. RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
You are responsible for executing and adapting the international marketing guidelines according to the market needs.
You will drive share of mind with industry stakeholders including venue (bar) staff, decision makers, owners and influencers.
You are responsible for the creation, coordination and approval of tailor-made installations throughout venues and National Accounts.
You will be a peer to the national Red Bull Marketing Team (cross departmental collaboration).
You will translate the national research results, initiatives and insight generation into new actions, activities, programmes, strategies which can be implemented in the On Premise.
You continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
You will be the project manager and the lead voice of the business to drive the importance of the Party & Socialising occasions and deliver an always on marketing plan to win within these occasions.
On top of winning in the Party & Socialising occasions, you are responsible in working closely with the Brand Marketing team to develop an always on occasions strategy to win more consumers in more occasions for longer.
You will take responsibility for the national event and festival strategy.
You will oversee the contract negotiations and day to day management of third-party Event and Festival portfolio.
You will own, lead and execute all Red Bull owned events to consumers in the On Premise Marketing business plan.
You will develop and execute the national On Premise trade marketing strategy.
You will manage Red Bull On Premise tool procurement.
You will manage third-party freight & logistics.
You will manage related budgets, forecasting and planning.
You will maintain a constant exchange of information and best practice sharing (case studies) within the national and international team.
You will build a strong network with external agencies, key influencers, national decision makers, event organisers and the local scene searching for new collaboration opportunities.
You will efficiently manage the On Premise marketing budget according to the national business plan.
You will be responsible for the allocation of POS tools and you will monitor their correct placement.
You will track, record and evaluate all results of marketing activities implemented.
You will develop marketing and consumer thinking within the On Premise team.
You will have a strength-based approach to team development and leadership.
You will be an active member of the On Premise Leadership Team.
Red Bull Musketeer: Become a true brand ambassador
Red Bull Musketeers are the embodiment of the Red Bull way of life. Build genuine relations with bars, restaurants and events to turn brand love into can love!
Marketing Manager, On Premise
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Great News! We've discovered an exciting live job opportunity for a Marketing Manager, On Premise position in Auckland. This job is currently open for hiring/recruiting by Red Bull, exclusively for you at NZ Jobs. Feel free to download the job details here.
The work culture at Red Bull must adhere to the Ethics of Work Culture as described in the Ethical framework of the UN Charter. You can gain more insights into their local workplace environment by exploring their jobs Red Bull and also by visiting their official website through Google.
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Marketing Manager, On Premise jobs are available in New Zealand.
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The average salary range for Marketing Manager, On Premise in Auckland varies, but the standard pay scale is rated "Standard" in Auckland. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively.
To apply for a job at Red Bull follow the application process following the "Apply Now" button at NZ Jobs and also you can visit Red Bull official career page and follow their application process.
Key qualifications for Marketing Manager, On Premise typically include a list of qualifications and expertise as outlined in Bureau of Labor. Be sure to check the specific job listing for detailed requirements and qualifications.
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